PTM Prepa-Tec Media

Week 1, day 3: AI and ethics

Making the fake news site, to see how easily it spreads.

Students collaborated to make a fake news website, to demonstrate the fragility of the current media landscape and how easy it is for AI bots to spread fake news. This was set against interviewing an industry professional and studying AI ethics, and they applied the six ethical lenses to what they had written, learning how a true fact becomes a misleading headline by writing the misleading headline themselves. Read against the reported articles on the news desk, the distance between them is the lesson. Everything here is labelled as satire.

Explore
EXCLUSIVE

PREPA-TEC EXTRA

TOP STORY: AI FACES ETHICS RECKONING

HOW THIS PAGE HOOKS YOU

Every technique on this page, named

CURIOSITY GAP

Headlines tease without revealing (":..." cuts off the ending to force a click)

ALL CAPS URGENCY

Every headline shouts in uppercase. LOUD = IMPORTANT in tabloid law

FEAR APPEAL

Headline words: NIGHTMARE, CRISIS, SCANDAL, HORROR. Emotional stakes hit first

THE SIDEBAR TRAP

Right-rail overload: stacked images + more headlines. Eye bounces endlessly

POWER STRUCTURE

Lead story HUGE. Secondary shrink down. Hierarchy = psychology. Biggest = most important

Why this matters: Attention is currency. These techniques work because they exploit how human brains are wired to notice threat, novelty, and unfinished information. This desk uses them honestly, to teach them. The student columns underneath dissect real AI ethics crises. You're inside the machine.