Writers' Room creative 1h 10m

W2D5Sb

Can you compress your whole film into one sentence a stranger would pay to watch?

Logline + 1-Pager

▶ Enter Project

Context

A producer has 90 seconds of attention and a green-light budget. Either your one line makes her lean in, or the project dies on the page before a single frame is shot.

Mission

Turn your roulette-seeded idea into a buyable concept. Write the spine: a 25-50 word logline carrying all three slots — flawed protagonist, clear goal, stakes that hurt if they fail. Tag the genre and tone in one line so a buyer knows the room they're walking into. Call out the three slots on the page explicitly so the producer can audit the spine at a glance. Write the lean-in line: one sentence answering 'why does an audience pick THIS over the film next to it?' — the hook that earns the click.

Finish Line

A screen-ready Logline + 1-Pager that locks the promise your Seoul Expo trailer will keep.

Deliverables

  • Logline + 1-Pager

    lesson

    One sayable-in-a-breath logline plus a tight 1-pager that locks the promise your whole trailer will keep.

Team Roles

  • Showrunner

    owns the spine

    • Produces a claim-inventory table with three rows: protagonist-flaw-statement | goal-statement | stakes-statement, each ≤15 words, each sourced back to a draft logline your team wrote
    • Makes the final call on the 25-50 word logline by reading it aloud — if it takes more than one breath or requires clarification, rejects it and demands a cut
    • Deliverable: the approved logline, signed-off, with the three-row table attached showing where each slot lives in the final line

  • Prompt Engineer

    owns the AI pass

    • Produces a variant-scorecard: five AI-generated loglines scored row-by-row against the Content rubric (spine-completeness, stakes-weight, hook-clarity), showing which variant ranks highest and why
    • Produces a documented edit: the strongest variant PLUS one named edit (e.g., 'Stakes now read __ instead of __') that fixes its lowest-scoring slot
    • Deliverable: the scorecard (spreadsheet or table), the selected variant, the named edit, and the seed prompt you used to request the variants

  • Page Designer

    owns the 1-pager

    • Produces a one-screen PDF or image showing: logline (25-50 words) | genre/tone tag (one line) | three labelled slots (protagonist flaw / goal / stakes) | lean-in hook (one line)
    • Produces a cut-log: a document showing the original line and the words removed — every deletion justified by 'doesn't earn its place'
    • Deliverable: the final scannable page and the cut-log, proving the page reads in 30 seconds because nothing is wasted

Exemplars

  • Golden Trailer Awards

    Golden Trailer Awards

    The industry awards body for movie trailers — the exemplar bar for what a finished, professional-grade trailer looks and sounds like.

  • Runway AI Film Festival

    Runway

    The premier festival showcase of finished AI films — the "this is what pro AI filmmaking looks like" gallery. Complements the Golden Trailer Awards craft bar.

Seoul AI 2026