Business Model Canvas

• 01 By the end, you can Fill the nine canvas boxes in order from a real annoyance, leaving weak guesses honestly blank.
• 02 By the end, you can Narrow the customer to one real person and write a value proposition a stranger understands in five seconds.
• 03 By the end, you can Use Codex to build and publish a landing page — hero, features, social proof, call to action.
• 04 By the end, you can Combine both to ship a live landing page for the product idea at a public address.

1. Fill the Business Model Canvas
   Applied craft
   • Demo Example Canvas Walkthrough Teacher fills all nine boxes of one made-up idea on screen so students see a finished canvas.
   • Game Canvas Clash Students race to match each statement to the correct box on the canvas.
   • Worksheet Twenty Minute Canvas Each team fills in one shared canvas against a time limit, leaving boxes blank where needed.
2. Name the Customer and Value Proposition
   Applied craft
   • Worksheet One Real Person Profile Each student draws one real customer on a single page, filling in what that person sees, does, feels, and gets annoyed by during their day.
   • Worksheet Fits and Fills Canvas Students list their customer's jobs, pains, and gains on one side, then write a value proposition on the other side that fits those exactly.
   • Game Five Second Pitch Test A partner reads your one line value proposition for five seconds only, then says back what the product does and who it is for, and you fix it if they miss.
3. Set Up Codex and Your Token
   Tool teaching
   • Demo Watch Me Install Codex The teacher installs the Codex extension in VS Code on the projector one click at a time while students copy each step on their own machine.
   • Worksheet Setup and Token Checklist Students tick off each install and token step on a printed list so nothing gets skipped before they try to publish.
   • Build Pair the Publish Two students share one screen, one types while the other reads the steps aloud, and together they publish the page live using their own token.
4. Build the Landing Page
   Deliverable prep
   • Quiz Team Role Sort Students take a short strengths quiz that assigns each a team role before building starts.
5. Landing Page Playoff
   Assessment
   • Game Playoff Pitch Teams show builds in pairs and vote who advances, then finalists present to the whole room.

This deliverable is where students demonstrate

1. A Define a product using the Lean Canvas
   Look out for

   • ↳Canvas completeness (fill the nine boxes): All nine boxes are filled in, in order, starting from a real annoyance. Empty boxes are left honestly blank rather than filled with made-up answers.
   • ↳Customer focus (narrow down the customer): The customer is narrowed down to one person you can picture, and the early adopters are named.
   • ↳Value proposition (write one sentence): One sentence about the customer's problem that a stranger understands in five seconds.
   • ↳Page layout (lay out the landing page): The page shows a hero section, features, social proof, and a clear call to action.
   • ↳Deployment (publish it live): The page is live at a public web address by 10pm, made and published using the learner's own token.