CASE FILE Art Direction §7/7
Task

Lock One Look

Task: Define and Lock One Visual Look for Your Trailer's World

You now have four levers. Your job is to define your trailer's visual style before you prompt any images.

Step 1: Pick a reference film or real-world style you want to echo. (Example: the cool alienation of Blade Runner 2049, the nostalgia of The Grand Budapest Hotel, the grit of Coen Brothers films, the dreaminess of Miyazaki, the documentary realism of documentary photography.) Write it down—one sentence.

Step 2: For each lever, write a single concrete decision. Be specific. Don't write "dark"—write "low-key tungsten lighting with deep shadows and no fill." Don't write "cold"—write "desaturated blue-grey palette, teal in shadows, ash-grey in midtones."

Example:

  • Palette: Teal-and-orange: cool desaturated teals in shadows, warm peachy-orange in highlights (like Blade Runner 2049)
  • Lighting: Low-key, volumetric light; god-rays visible, hard shadows from one key source, minimal fill
  • Composition: Centred, symmetrical framing; characters or subjects dead-centre in the frame
  • Texture: Clean digital, no visible grain, 2.39:1 widescreen (cinematic proportions)

Step 3: Rank your three dominant levers (which one carries the most weight?). Which lever is most important for recognising your world?

Step 4: Go to Midjourney and write a structured prompt using your four levers. Template:

[Subject/Scene Description], [palette description], [lighting description], [composition description], [texture/grain description], --v 7 --niji 6

Example:

A desolate desert outpost at dusk, teal and orange colour grading with desaturated metallic tones, volumetric low-key tungsten lighting with hard shadows and god-rays, centred symmetrical framing with the structure dead-centre, clean digital texture 2.39:1 aspect ratio, cinematic, --v 7

Generate 4–6 images with the same seed (--seed [number]) to lock consistency. If the look isn't tight, adjust one lever at a time and re-roll. Once you have a set of images where every frame recognisably shares the same DNA, you're done.

Capture your final assets:

  • The --seed code (you'll see it in Midjourney's image info)
  • A style reference image URL (the best image from your set—this will become your --sref)
  • The final prompt you used
  • 4–6 image URLs showing the locked look

What you're delivering: Proof that you can define a visual style in words, and proof that you can hold it across multiple AI generations. This is the professional move that makes Week 2's trailer possible.

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