Operation
TRAILER BEATS
Artefact Β· The Question
Play three trailers for completely different films back to back. Why do they all hit the same beats in the same order?
Detonate it in order.
- Think of a trailer that hyped you up. What order did it reveal things in?
- Why do so many trailers feel weirdly similar?
- Where in a trailer does the music usually change gear?
- What's your guess for the 'beats' every trailer hits?
- When does a trailer spoil too much, and when does it tease just right?
- Whatβs the last shot a trailer should leave you on?