CASE FILE Live Demo §1/8

Operation

EXPO DEMO

Classification EYES ONLY

Subject area SEQUENTIAL

Document date ██████████

Distribution RESTRICTED

Real Case · The Question

In 1998 Bill Gates plugged in a scanner on stage and Windows 98 crashed to a blue screen in front of the world. When your live demo fails in front of the room — and it will — how do you keep going?

Perform through the failure.

Have you ever presented something live that went wrong? What happened?
What makes a demo or presentation grab you vs lose you?
What's your worst fear when showing your work in front of people?
When something breaks mid-presentation, what do you do?
What's your guess for what separates a great demo from a forgettable one?
Do you rehearse for things going right, or going wrong?

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