Real caseΒ· 2024
Coca-Colaβs AI Christmas ad backlash
What happened
Coca-Cola released an AI-generated remake of its "Holidays Are Coming" ad in 2024. The undisclosed-feeling AI work drew public backlash and pointed questions about the animators whose craft it replaced.
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Read the source βWhat AI property explains this outcome? What would you do differently if you were the designer?