CASE FILE Trailer Logline Β§1/9

Operation

TRAILER LOGLINE
Classification EYES ONLY
Subject area SEQUENTIAL
Document date β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ
Distribution RESTRICTED

Artefact Β· The Question

Read the one-sentence logline that sold a film you have never seen. How does a single sentence make you want to watch the whole thing?

Write the one sentence.

  • What's a one-line description that made you want to watch something?
  • Can you sum up a film you love in a single sentence? Try it.
  • What makes a logline grab you vs bore you?
  • What's your guess for the 'formula' behind a great one-liner?
  • When does a summary give away too much β€” or too little?
  • Pitch any story you know in one sentence right now.